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Improve your performances.

Give a meaning

to your actions.

Operational excellence consulting

With a 30 year-experience in the car industry, we will help you to maximize your industrial organization, to launch a lean manufacturing or an Industry 4.0 project, to optimize the flows in your factories, to manage your company with efficiency, and to reduce your costs.

Coaching for managers and directors

Let a kind coach, who perfectly knows the industrial world, help you with benevolence in taking the right decision, selecting a new strategy, taking another job position, or managing your time, work-life balance, or conflicts, …

Organization of business seminars

Take a coach and team leader who will design a custom-tailored workshop for you, based on agile and innovative methods (teambuilding, design thinking...)

Our mission is to help industrial companies and their teams to develop and improve their performances. We build together the best action plan for each of your challenges.

What the numbers really show


of people who benefited from a coaching say they have developped their self-confidence.


have better performances at work, show better labour relationships and are successful in communication.


of companies report the investment in coaching was profitable.

* according to a survey of the International Coaching Federation (ICF)

Accelerator of your succes

The global context VUCA (Volatility, Uncertainty, Complexity, Ambiguity) exercises a permanent pressure on the companies, which requires adaptability, and knowing how to take a step back with the help of a competent and caring external support. Founded by Claude Wurmel in 2021,  Way4More differs from other consulting agencies by empowering your teams to be the actors of your success and helping them make sense of their work.

Claude Wurmel

Graduated from Centrale Marseille (Engineering degree) and HEC School of Management Paris (MBA), Claude Wurmel is an expert in operational excellence who worked for about 30 years in factories of a major car manufacturer, mainly in executive positions. Convinced that its employees are the main value of a company, Claude strengthened his knowledge with a coaching certification.

About me

Contact us

Thank you !

Philippe Steyer
INEOS Automotive S.A.S. 

Claude is an expert in operational excellence who perfectly knows the industrial world, and an outstanding lean manufacturing specialist.

CEO & Plant manager

Nicolas Sardou
SUEZ EAU France - Région PACA

Claude is a caring coach who asks the right questions at the right moment. Thanks to his support I have found a job with strong responsabilities which exactly corresponds to my aspirations.

Agency director ,

Provence Littoral - Durance Verdon

Kévin Guerra
ThyssenKrupp Automotive Systèmes France

Claude moderated a teambuiding seminar with the entire mangement team with great professionalism. Thanks to  original and playful workshops the group could fully express his emotions and initiate a new dynamic towards the future.

Plant manager

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